Bulgaria holds quite a special place in the European history of wine. Most ancient authors after Homer believed that the cult of the merry god of wine Dionysus originated in ancient Thrace from where it eventually spread throughout the Hellenistic world – an assumption that must have remained unchallenged for a long time (around a thousand years), considering that Pliny the Elder (first century AD) claimed that the first vine-grower in Europe was the Thracian Eumolpus.
Don’t miss the chance to taste some of the best European regional wines in the company of professional sommeliers from Bulgaria, leading wine makers and representatives of the Regional Vine and Wine Chamber “TRAKIA”. Experience the Thracian spirit through the magical performance of a Bulgarian folklore ensemble.
Learn more about the exquisite qualities of the European regional wines, the production techniques, the peculiarities of the regional wine sorts, the origins of wine making the Thracian region, dating back to the First century AD.
Come by the Bulgarian Stand № L1 during the Food & Hotel Exhibition 2013 in Bangkok Thailand or visit one of the following presentations:
September 6th from 3:00 pm at Meeting Room MR221 at the Bangkok International Trade & Exhibition Centre during the Food & Hotel Exhibition 2013
September 6th from 7:00 pm at the Bangkok Marriott Hotel Sukhumvit
About the Project
In line with the Bulgarian National Programme, the actions of the program are an intense combination of interrelated and synergistic activities. These activities have been strategically designed to for the promotion of European regional wines from the Bulgarian Thracian Lowlands in the target countries of Singapore, Thailand and Vietnam.
The main objectives of the promotional project is to secure a better position and reputation of European regional wines from Bulgarian in these markets through the direct interaction with a broad range of target groups including; consumers from 25 to 60 years of age, wine experts and journalists, distributors, importers, wine institute representatives and restaurant and hotel managers. This project will provide an integrated advertising campaign which, after its completion, is designed to gain a foothold in these markets and further establish lasting market positions and relations.