Think of living:
Chanintr Living has launched BROOM CHAIR DESIGNED BY PHILIPPE STARCK FOR EMECO at Craft showroom on Thonglor.
Philippe Starck and Emeco have joined efforts to work towards zero waste. Their mission with the Broom chair was to create a product that not only prevented waste from going to the landfill, but actually turned waste into something handsome and useful.
‘The elegance of the minimum comes from the intelligence of the nothing,’ says Philippe Starck. ‘Mies Van der Rohe said “Less is more”, but with the Broom chair we can say “less and more”. Because we choose to make less – less style, less design, less material, less energy – finally we have more.’
Broom introduces an entirely new chair material composite, combining reclaimed polypropylene and discarded wood fiber. Made from a compound of industry waste from lumber factories and industrial plastic plants, this material has a three-fold environmental impact. Less energy, less waste and less carbon.
In most manufacturing there is waste. Ends and pieces of plastic and wood are discarded and thrown away. Imagine a new material that sweeps up this waste, combines it, and makes something strong and smart and beautiful. The result is the Broom chair. It has a past life as industrial waste and a future as a chair in your life.
‘Imagine,’ says Philippe Starck, ‘there is a humble guy who takes a humble broom and starts to clean the workshop and with this dust of nothing, with this he makes new magic. That's why we call it Broom.’
Emeco has always been a pioneer of repurposed materials such as recycled aluminum and recycled PET. By exploiting the unique characteristics of the new wood fiber polypropylene in the Broom chair, Emeco is experimenting with the product’s life cycle again. Emeco has continuously led the way towards manufacturing with a conscience, delivering restrained products that have a minimal impact on the environment.
Broom Chair by Philippe Starck is now available exclusively at Craft, Noble Solo Thonglor. Call 02.714.9040 for more information.