Wish you were here
The Peninsula Hotels today introduces “Peninsula Moments”, a new, global brand campaign using video and photography to demonstrate how The Peninsula Hotels brings the very best and unique aspects of each destination to its guests with style, sophistication and elegance. Moments and memories to remember, reflecting an authentic sense of destination, are brought to life by the stunning architecture, thoughtful design, local insight and the genuine desire of Peninsula staff to showcase the very best of their cities.
Conceived and developed in house, the creative brief and aim is to showcase the magic that The Peninsula brings to its guests with photography, video and going “behind the scenes” – in short, each image and scene tell a story. The Peninsula Hotels’ previous campaign, “Portraits of Peninsula” shot in black and white by celebrated photographer Annie Leibovitz, showcased staff going about their daily tasks to create the Peninsula experience, while the new “Peninsula Moments” campaign features the special memories created by staff members. Shot in colour, it encompasses iconic elements of the hotels and their destinations, with the compelling images making the viewer stop, look and reflect.
“As one of the world’s oldest hotel groups, Peninsula icons throughout our hotels showcase the brand’s heritage, personal service and continued commitment to inspire, surprise and delight, and these new images and videos capture this spirit perfectly”, says Peter C. Borer, Chief Operating Officer.
The Peninsula Moments images are shot by photo-journalist and portrait photographer Russel