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LUXURY TRAVEL
BURI AL ARAB JUMEIRAH GEARS UP TO CELEBRATES ITS 15 ANNIVERSARY

The most exclusive address in Dubai prepares to turn 15 

Burj Al Arab, the world's most luxurious hotel and the flagship property of Jumeirah Group, is preparing to embark on a year of milestone celebrations to mark 15 years as the pinnacle of Arabian hospitality.

Ever since its doors opened on 1 December 1999, Burj Al Arab has watched Dubai's transformation from a trading port to become one of the world's fastest growing cities, and has contributed greatly to placing the city on the world map. From tennis stars on the helipad to impressive New Year's Eve fireworks, the hotel has established its place as the most enduring and memorable landmark of Dubai.

This grand vision of His Royal Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, was instantly hailed as the world's most luxurious hotel by media and the visiting public and set new standards for ultimate luxury and personalised service.

Fifteen years on, Burj Al Arab's lustre and grandeur continues to amaze visitors to Dubai and stands as one of the world's most recognisable buildings. It has set the gold standard for luxury hotel experiences, has won close to 100 prestigious awards since its opening and maintained its reputation as a symbol of the city's history, dynamism and pursuit of excellence.

Burj Al Arab's 15th anniversary celebration  

Gerald Lawless, President and Group CEO, Jumeirah Group, said: "I am delighted that we are celebrating the 15th Anniversary of Burj Al Arab. The original vision of UAE Vice President, Prime Minister and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum to make the Burj Al Arab the internationally recognised symbol of Dubai has been achieved. Today when one looks at landmark buildings around the world, what comes to mind will be the Sydney Opera House, the Eiffel Tower, the Taj Mahal and, of course, Burj Al Arab symbolising the great city of Dubai, and the objectives and ambitions of His Highness."

The commemoration will begin on 1 December 2014 with a spectacular fireworks show combined with‎ 3D mapping projection on its famed sail.

A motion graphics video will be produced specifically to mark this occasion utilising local talent. The video will be the first of its kind for a hotel industry and will tell a story beyond the first and last frame offering powerful visual experience.

To recognise its long-term partnership going back to 1999, Burj Al Arab has collaborated with Hermes to design exquisite limited edition gifts that the property has featured over the last 15 years.

Beyond 2014  

The 15th anniversary celebrations will continue throughout 2015 with a spectacular 'Best of the Burj' package featuring the top experiences available at the hotel. The package includes Rolls-Royce Phantom pick-up, a luxurious suite, six-course degustation dinner and signature spa experience.

A dedicated social media campaign, with hashtags such as #CelebrateWithBurjAlArab highlighting the events, has been created to allow the public to participate in the celebrations.

Burj Al Arab will also partner with Make-a-Wish Foundation and will grant 15 wishes to children dreaming about experiencing the hotel.

THE MOST, EXCLUSIVE, HOTEL, DUBAI, HOTEL, BEST, TRAVEL, LUXURY, BURI AL ARAB JUMEIRAH
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