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LUXURY TRAVEL
MEET BMW i8 AT ELLE FASHION WEEK

BMW Group Thailand reinforces its leadership in automobile design and innovation by joining forces with Vatanika Patamasingh, a leading Thai fashion designer, to create a special BMW i8-inspired collection which will be officially unveiled at Elle Fashion Week 2014, on October 11th 2014.

 

Being the first ever plug-in hybrid sports car that can be fully recharged at any household power socket within just three hours, the BMW i8 is a perfect example of ground-breaking technology combined with sophisticated style. Inspired by BMW i8’s flat silhouette, the unique double kidney grille highlighted in BMW i Blue and athletically sculpted surfaces, Vatanika explored futuristic fabrics to mirror the car’s innovative spirit.

“The BMW i8 is a visual masterpiece,” Vatanika observes. “BMW i blue body line is bold and modern, while the scissoring doors lend a sense of movement to the whole. BMW i8’s construction is extremely fine, with great attention paid to detail. The same applies to this exclusive collection. Appropriate for the BMW i8, it is intended to reflect the luxurious lifestyle of European Café Society in 1920s: royalty, aristocracy, famous artists, writers and painters,” says Vatanika. “That glamour is modernized and updated with unfamiliar and eye-catching contemporary silhouettes– like that of the BMW i8 – to make this a collection that draws on the past to capture the future.”

 

“The BMW i8 represents the triumph of future mobility, inspirational design, and a new understanding of premium that is strongly defined by sustainability,” said Mr. Matthias Pfalz, President, BMW Group Thailand. “We are all very excited to have Khun Vatanika working on the BMW i8 collection. Her vision and creativity are the perfect complement to the BMW i8’s unique and revolutionary character”.

 

The “Vatanika Presented by BMW” fashion show will be held on October 11th, 16:00 hrs. at CentralWorld, Bangkok. 

 
LIFESTYLE, FASHION, BANGKOK, BMW, EVENT
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