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FASHION
HUGO BOSS CELEBRATES ITS FIRST FLAGSHIP STORE IN ASIA PACIFIC
FASHION: HUGO BOSS

Fashion One Co., Ltd.
, importer and distributor of the world’s leading fashion brand HUGO BOSS in Thailand, launched the all-new Hugo Boss shop. Located at the first floor of Gaysorn Plaza shopping mall, the store is considered the first Hugo Boss’s concept store in Asia Pacific region. Celebrities and fans of HUGO BOSS attended the event in which the Spring 2013 collection was also showcased, spotted were guests such as ML Kathathong Thongyai, Bhurit BhiromBhakdi, Dr. Nattakrit Thewphaingarm, Nondh Amranand, Kongpat Jiramaneekul, Ananda Everingham, Phupoom Phongpanu, Parin Suparat, and so on. 

HUGO BOSS, one of the world’s leading luxury fashion and style house from Germany, launched its Spring 2013 collection – “Metropolises of the World”. Inspired by the gentlemen of the cities around the world, the collection’s main style revolves around luxurious, yet humble looking clothing such as suits made of wool and linen. Their key look of the season is the two-button suit in navy blue and pastel blue slim fit shirt. The outfit matches well with accessories like cut shoes, bags, or belts made of premium quality calfskin. For the gentlemen that prefer the sporty look, the collection includes light-weight Chino pants and pullovers designed specifically for summer. Most notable of the batch is the sleek green sweater paired with comfortable Chino trousers. Also available in this season’s collection are the sheepskin leather jacket and sport shirts for a more humble look.

 
The first HUGO BOSS’ Concept Store to be opened in Asia Pacific, the 1,900 square feet of retail space was lavishly decorated to fit with its new concept. The overall image of the store reflects both the exquisiteness and splendor of the latest collection, as inspired by Metropolises of the World. Meticulously designed with an extensive use of modern, black and bronze decoration pieces, as well as linen walls, the collection stands out more outstandingly. The store’s new concept reflects an upscale lifestyle – a style that mirrors the classic and majestic look of HUGO BOSS’ gentlemen very well. A fashion presentation was also showcased within the event to allow guests a closer view of the Spring 2013 collection. More than 30 looks were presented on the catwalk, ranging from reserved looks in slim-fitted suits to more fun looks like pastel attires – all ready to confront any daily activity at hand.  
HUGO BOSS, FASHON, CELEBRATES, FLAGSHIP, ASIA PACIFIC, ML Kathathong Thongyai, Bhurit BhiromBhakdi, Dr. Nattakrit Thewphaingarm, Nondh Amranand, Kongpat Jiramaneekul, Ananda Everingham, Phupoom Phongpanu, Parin Suparat
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